Advert Planning
Mind Map
The first stage of planning our advert was to come up with the idea. To do this we created a mind map of potential dystopian issues and their solutions. We then voted as a group on the best idea. We unanimously agreed to do an advert for a plastic depollutant and then we were able to come up with the structure for our advert.
Structure
As the advert had to be very short we needed to really think about the structure of it. We knew that we wanted to showcase the product for the majority of the advert but we also felt it was necessary to show the problem it could help solve as well.
Test Shots
Our idea was potentially quite complex to film so we decided to some test shots. We wanted to show something fizzing up in water and then using post production we would make it seem as if the plastic in the water had dissolved. The initial concept was to put a piece of bath bomb in a balloon and then pop it. We tested this and found out that this particular method didn't work. We then thought about using a plastic bottle but again, it did not work. In the end we decided to use a Berocca tablet in bowl of water and plastic.
Pre Production Paperwork
